The quiet revolution

The industry magazine Media Spectrum recently asked me for my assessment of dialog marketing trends in general and the role of social media in particular. It is true that dialog marketing is undergoing a major transition. New channels are turning up everywhere which are already response-capable, or at least will be in the near future. And the inventiveness of our over seven billion fellow human …

Quota? Quota!

ave you seen it yet? The current issue of W&V announces on its front page: “How Prominent Female Managers Assess the Female Quota”. The answer is on page 54: Many reject the quota, while others are against it in principle but see the quota as a necessary intermediate step. It’s curious that only women comment on this, as though it were a women’s topic. Are there no men who dare to express an …